About
Affinity Advisory, LLC was founded with a simple yet powerful vision: to provide businesses with expert financial guidance rooted in trust, integrity, and personalized service. As two professionals with a shared passion for accounting and advisory, we saw an opportunity to create a firm that goes beyond numbers—one that truly partners with clients to help them succeed.
With years of experience in financial management and business consulting, we built Affinity Advisory, LLC to serve as a reliable resource for businesses of all sizes. Our journey began with a commitment to delivering tailored solutions, and today, that commitment remains at the heart of everything we do.
Meet Our Team
Jina Salcedo-Liwag
Partner
From government audits in the Philippines to steering million-dollar budgets in the U.S., Jina Salcedo-Liwag has spent over 40 years shaping financial strategies, ensuring compliance, and optimizing operations across nonprofit, corporate, hospitality, and government sectors.
With a Master’s in Applied Business Economics, a Bachelor’s in Accounting, and a CPA certification in Manila, Jina blends technical expertise with strategic vision. Whether she’s leading audits, optimizing internal controls, or mentoring financial teams, she remains committed to transparency, efficiency, and excellence in financial management.
Her career is a testament to adaptability, leadership, and financial stewardship – a journey marked by precision, resilience, and a passion for making an impact.
Kay Nguyen
Partner
Khanh “Kay” Nguyen is an experienced senior accountant and financial expert with nearly two decades of expertise in financial reporting, tax compliance, auditing, and e-commerce financial operations.
With an MBA in Accounting and Taxation from the State University of New York, Kay has worked across diverse industries – from multinational corporations to non-profits – helping organizations improve financial controls, ensure regulatory compliance, and drive business performance.
Kay is highly skilled in accounting systems such as QuickBooks, Business Central, and Bill.com, as well as e-commerce platforms like Amazon, eBay, and Shopify. Passionate about delivering accurate insights and streamlining financial operations, Kay now brings this expertise to Affinity Advisory LLC, where she is committed to helping clients strengthen their financial foundations and achieve long-term success.
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